RESEARCH PHILOPHIES AND THE RSEARCH APPROACHES THAT THEY EMBRACE

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        There are many research philosophies but in Marketing Research we have Four main research philophies that originated from three school of thought such as:

1. ONTOLOGY

2. EPISTEMOLOGY

3. AXIOLOGY 

So the research philophies as Follows, 

1. Postivisim

2. Realism

3. Interpretivism

4. Pragmatism



Lets evaluate all philophies in details.

POSITIVISIM



REALISM


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INTERPRETIVISM 


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PRAGMATISM



APPROACHES THAT EMBRACE THE ABOVE PHILOPHIES ARE:-

1. DEDUCTIVE  APPROACH

2. INDEDUCTIVE  APPROACH 


 THANKS FOR CARING💙💙

N.B. To score a good marks depends on your assignment arrangement make sure you cite your work (CITATION) And the acceptable citation style is APA STYLE. 




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