WHAT CONSTITUES A GOOD MARKETING RESEARCH
To address this question You have to think out of box and beyond a characteristics of Good Marketing research.
Good research recognizes the value of using numerous methods and sources to achieve reliable information. Marketing researchers inhibited away from over-reliance on any one method.
Think about this stages.
In Details
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Think first on stages when you assigned on what constitites a good Marketing research. And not characteristics.
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