UDERSTAND SOCIAL MEDIA MARKETING

UNDERSTAND SOCIAL MEDIA MARKETING If marketing is about putting your message where your audience hangs out (which it is), then social media is a no brainer. That said, many businesses fail to fully leverage social media in their marketing plans. They dabble, sure, but their strategic efforts end with content and advertising. Today, 79% of Africans internet users are on Facebook. Six out of ten Africans stay updated on news through social media, while 35% have used social media to look for or research a job. And these same numbers are reflected worldwide. Is it any wonder marketers are going social to grow their business? Trouble is that “going social” isn’t as easy as it looks. There’s a lot more to social media marketing than simply posting to Facebook and Twitter. In this chapter, we cover the basics of a successful social media program, including methods and metrics, the business roles that should own your social media marketing, and the lingo you’ll use...